I'm Nic, a Marketing Engineer.

Dataro is a fundraising intelligence platform built for charities. We help fundraising and data teams use their own donor data to make smarter decisions across appeals, recurring giving, major giving, and legacy, so they can raise more money with less manual work. Dataro is designed to fit alongside existing CRMs, with a privacy-first approach that supports secure, responsible use of AI in fundraising.

• Built Tilly, an internal GTM tool that handles event management, lead tracking, and content creation - because nothing off the shelf was getting the job done
• Designed and shipped custom agents and automation pipelines that accelerate production, connect disparate systems, and enable teams to self-serve without engineering support
• Built the marketing function from scratch and assembled a six-person fractional team across product marketing, content, ABM, design, and web development to execute it

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A growth studio for startups, small businesses, and nonprofits that cannot afford - or do not need - a full team of specialists. PARKER+OLIVE combines AI, marketing, software, and operations under one roof, designing the roadmaps, building the tools, and setting up the systems that turn messy processes into revenue-driving ones.

• Designed and deployed AI-powered workflows and automation systems that replace manual marketing operations across client teams
• Built and shipped custom web and mobile applications - from internal tools to customer-facing products - without dedicated engineering support
• Taken new companies and brands from concept to launch, handling everything from positioning to the systems that run the first campaign

Next.jsFirebaseFramerUploadcareCustomer.ioAttioZapierElevenLabsHeyGenClarifyTwilioSendGridAlgolia

Parley is a contract collaboration platform for teams without in-house legal. It reviews agreements line by line, flags risky terms, explains the jargon in plain language, and keeps the entire contract lifecycle - drafting, negotiation, signatures, and renewals - in one place.

• Sole builder - prototyped, built, and launched Parley end to end without an engineering team
• Designed and implemented AI-powered pipelines for contract creation, analysis, and risk flagging
• Sunset the product deliberately, applying everything learned to sharpen my marketing engineering practice

Vanilla JSFirebaseCloudflareSendGridFramerLottie LabsPostHogChatGPT API

Flowpoint is an AI-powered website analytics platform that consolidates traffic, behavior, and funnel data into a single dashboard - so marketers can spot drop-offs and act on them without digging through complex reports.

• Built the marketing function from zero at seed stage - strategy, channels, and execution with no existing playbook
• Developed a free tools model that drove top-of-funnel signups through product-led growth
• Led a product redesign and fed market insights directly into the roadmap to increase adoption

AttioCustomer.ioClearbitFramerUploadcareJitterLinearChatGPT API

Fundraise Up is a digital fundraising platform that helps nonprofits convert more website visitors into donors - through optimized checkout, AI-driven ask amounts, and deep integrations with their existing tech stack.

• Built the marketing function from scratch and scaled it through Series A
• Overhauled the full web presence - marketing site, docs, and support hub
• Launched the Donor Experience Summit as an enterprise pipeline driver and led co-marketing engagements with Stripe and Mastercard
• Secured exclusive on-demand rights to Uncharitable and used it as a top-of-funnel content engine

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